The main purpose of Eglum Opt-In Manager is to create and manage lists of subscribers who want to receive various information from you, be it commercial or educational, as well as to conduct mass mailing campaigns to these subscribers. Such e-mailing campaigns have proven to be a vital part of any marketing strategy.
 
Eglum Opt-In Manager allows you to:

create e-mail lists and categorize them based on the type of information the subscribers have chosen to receive;

prepare a message that will contain individual information for each subscriber that it is sent to, like their first and last names;

send out an e-mail message to every subscriber in a certain category;

process requests from subscribers to be removed from your list and to stop receiving e-mails from you;

store information about each subscriber in a structured form, so that it could be viewed, edited and analyzed with ease.
 
The program could also operate with an imported e-mail list. If you have a file that contains e-mail addresses, you can open it in Opt-In Manager and view its contents. From there you can either add these e-mails to your database (e-mail list) for future use or you can prepare a message and send it out directly to every person in the imported list.
 
When you work with an e-mail list you can do the following :

delete records at your discretion;

view and edit the contents of each record;

save a group of selected records in a separate file, so that you could transfer them to a different category in the program or manipulate them using other software;

import records from another list;

automatically remove records of people who no longer wish to receive e-mails from you.
 
The program allows you to compose plain-text messages that contain individual information for each recipient. You can either start from scratch or use an existing text file as the body of your message. To personalize your messages you can make use of the information in your database and insert certain tags that correspond to personal subscriber data. For example, you can include a person’s first and last names in your message, so that it appears to be addressed solely to that recipient.
 
The program also lets you to prepare messages in HTML format. To do this you need to create an HTML page that will serve as a template, save it on your computer and then import it in the program. If you insert the appropriate tags in the text of the HTML page, the program will automatically replace them with each subscriber’s personal information.
 
With the Opt-In Manager you can send out e-mail messages to an unlimited number of recipients. In your subscribers list, as well as any other imported list of e-mail addresses, you can pick out which subscribers will receive your e-mails and which ones won’t, for maximum efficiency.
 
Before actually sending out the message you prepared you can send a test message to your own e-mail address in order to make sure that you are satisfied with the appearance and delivery of the message. If you are not fully satisfied, you can easily make the necessary corrections in the program and test it out again. This guarantees that the final product will be delivered to the recipient exactly how you want it to be.
 
Once you have chosen the intended recipients of your message, the mailing process occurs automatically. If your message could not be sent to one or more subscribers due to technical errors, the e-mail addresses of these recipients are recorded in a log file.
 
The program allows you to indicate a different name and reply e-mail address each time you send out a new e-mail message. This is especially useful when you are conducting a marketing campaign for more than one company (by sending out e-mails to various recipients, based on the type of information they want to receive) and you don’t want to create any confusion regarding the reply information.
 
The program allows you to create a web form that you could place on your website and that is already configured to work with the appropriate CGI-script. The form is made in accordance with a structure that is specified by you.
The program allows you to create a web form that you could place on your website and that is already configured to work with the appropriate CGI-script. The form is made in accordance with a structure that is specified by you.